By changing the name of their wifi offerings to highlight exclusive offers people would get by going into the McDonald’s instead.
The WiFi signal of our restaurants reaches people who are close. And clients in other restaurants tend to use our network. To reach all these people we did a very simple thing. We came up with a new media: our own WiFi network. We changed the signals name into a message, or rather several messages.
And to communicate the action we did an OOH campaign on bus stops. Of course, bus stops with WiFi.