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By changing the name of their wifi offerings to highlight exclusive offers people would get by going into the McDonald’s instead.
The WiFi signal of our restaurants reaches people who are close. And clients in other restaurants tend to use our network. To reach all these people we did a very simple thing. We came up with a new media: our own WiFi network. We changed the signals name into a message, or rather several messages.
And to communicate the action we did an OOH campaign on bus stops. Of course, bus stops with WiFi.

Awards

Cannes Lions. Bronze Media/Best use of Digital Media.

Cannes Lions. Shortlist Media/Retail&E-Commerce

Epica Awards.Silver Outdoor/Retail Services

Epica Awards. Silver Direct Marketing / Consumer Direct

Epica Awards. Silver Interactive / Consumer Services

El Sol Festival. Gold Intergrated Campaigns. Low budget

El Sol Festival. Silver Promotional Marketing/Events.

El Ojo Iberoamérica. Silver Promo.

El Ojo Iberoamética. Bronze Branded Content.

El Ojo Iberoamética. Bronze Unconventional Media.

FIAP. Silver New Media.

FIAP. Bronze Outdoor Activation.

The Cup International Awards. Golden Cup.

LAUS. Gold Point of Sell.

LAUS. Silver Outdoor Advertising.

LAUS. Bronze Interactive Installation.

New York Festivals. Shortlist Direct&Collateral/Low Budget.

Arts Directors Club Europe. Silver Best Use of Technology.