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When you go through a McAuto there's one thing that's almost inevitable: eat your fries before you get home.
From this insight was born the latest promotion of McDonald's with the purchase of at least one McMenu, they give you some fries for you to enjoy along the way.

"Sebas&Alicia" is the name of the campaign created by the advertising agency TBWA\Spain. It tells the benefit of the promotion through the love story between a boy passing through McAuto and a girl who works at McDonald's.

The campaign consists in 2 TV commercials with durations of 20" and 10", and a 3-minute video that we can see on McDonald's YouTube channel and on the brand's own social networks.

The campaign has been directed by Maxi Sterle and Rodrigo García Saíz, and the production was directed by Central Films.