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We've been appointed as the Spanish above-the-line ad agency of the Effies Awards, one of the most remarkable events in the industry. The Award gala will take place next 29th October in Madrid.
TBWA\Spain has been appointed as the Spanish above-the-line ad agency of the Effies Awards, one of the most remarkable events in the industry. The Award gala will take place next 29th October in Madrid.

The goal of the of the campaign is to refute with data the arguments of those in society who think that advertising is useless. Thus, the sales results of different companies show that this activity is a motor for consumption and a driving force for other industries, contributing directly to the country's economic recovery. That's why the pieces close with the claim: ""As long as we believe in ourselves, we don't need anyone else to.".